With a professional career of more than 30 years in the Consulting sector, he held the position of President of Accenture in Spain, Portugal and Israel from 2015 to 2020, managing the work of 15,000 professionals. During his tenure, Accenture increased its turnover by 60% with a business model based on innovation and the commitment to lead the digital transformation of large companies and public administrations in the country. Juan Pedro Moreno also belonged to Accenture's Global Financial Services Steering Committee as global head of the Banking industry. In Spain it is recognized for its leadership in Digitalization, innovation and Sustainability.

He performs advisory and support functions as a member of boards of directors such as Mapfre Spain, Mapfre Vida or as an advisor to senior management in companies such as Globant or Hotusa, among others. He is also Vice President of the Social Council of the Rey Juan Carlos University and member of the Social Council of the Autonomous University of Madrid. He combines these activities with those of Venture Capital, being Director and founding partner of Sevenzonic Capital (a fund specializing in the support of technology-based startups) or with teaching as an honorary professor in the Department of Economic Structure of the Faculty of Economics at the Autonomous University of Madrid.

He has a degree from the Autonomous University of Madrid in Economics and Business Administration and received the Extraordinary Degree Award in 1988. In addition, he has a PDD from IESE and different specialization courses at Insead, IMD and Wharton.